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Transcript

00:03

Do you get annoyed when your neighbors waste water? Do you find it

00:07

unfathomable that your city can't figure out how to construct a bike lane? Are you

00:12

ready to start the movement that finally gets the Kardashians off the air and

00:15

into outer space? Well, then let's talk grassroots. When we look at the world

00:20

around us, we see change. Most of that change appears to start at the top with

00:24

governments, corporations, and NGOs, like the United Nations, and then stuff trickles down.

00:29

But not all change is driven by the big guys with the most money

00:32

and the loudest voices. Individuals can also make a difference, and big groups of

00:36

individuals can make a big difference. This is what a grassroots movement is.

00:41

It's change that starts small and slow and evolves into something awesome. Kind

00:47

of like, you know, Pokémon. Well, grassroots movements aren't a new thing. However,

00:51

they've been getting a lot of press lately thanks to the Arab Spring.

00:55

In 2011, citizens of several countries in North Africa and the Middle East rose up

00:59

in favor of sweeping political change. While Tunisia has successfully

01:02

transitioned into a democracy, many other countries that had arab spring protests

01:07

have not been so fortunate. But what was so interesting about the Arab Spring is

01:11

that it was the first time a grassroots movement used social media platforms

01:15

like Twitter and Facebook to spread information and advocate for change.

01:19

However, while social media is a blessing in our modern age, providing us with

01:23

humorous memes out the wazoo, grassroots movements of the past by just fine

01:29

without tweeting. That's because they were led by people like John Muir. If

01:33

you've ever been to California, then chances are you've seen conservationist

01:36

John Muir's name splashed all over the place. He's got a bunch of trees named

01:40

after him, and a long-distance hiking trail, and even a hospital... like a people

01:45

hospital, not a tree hospital. Do they even have those? But what Muir is arguably

01:49

most famous for doing is his 1903 meeting with President Theodore

01:54

Roosevelt at what would become Yosemite National Park. Muir's love of the

01:59

natural beauty of the western United States help drive Roosevelt, who was already

02:02

a big fan of the great outdoors, to double the number of national parks in

02:06

existence during Roosevelt's administration. And Muir wasn't the only

02:09

person who thought the wonders of the natural world needed to be preserved. There were

02:14

many other ordinary people who felt as passionately as he did. So, in 1892, Muir

02:18

founded the Sierra Club. This grassroots organization fought and

02:22

continues to fight tooth and nail to conserve the wilderness, advocate for

02:26

laws that keep our air and water clean, and protect the environment. Other grassroots

02:31

movements, like the Civil Rights Movement the Women's Rights Movement, got their

02:36

start decades ago, and they continue to inspire individuals to seek change today.

02:40

For example, rape is one of the most common crimes committed against women in

02:44

India. The violence and tragedy of several extremely brutal rapes have

02:48

sparked the India anti-rape movement. Well then there's the Lock the Gate

02:52

Alliance of Australia. The tens of thousands of people who are part of this

02:56

grassroots organization strive to protect their country's natural

03:00

resources from unsafe coal and gas mining, and probably like, you know, shrimp

03:05

on the barbie mining... and Aussie stereotype mining. While there are a

03:08

number of grassroots movements that do amazing work, not all qualify as grade A

03:13

organic. See, there are corporations and governments out there that are keen to

03:17

get their grubby hands on the extraordinary powers of the grassroot.

03:20

Fortunately, the AstroTurf is fairly easy to identify. If ordinary people aren't

03:24

involved at the leadership level, or if the movement relies on money or

03:28

connections to make things happen, then you can dismiss a particular lawn as

03:31

unworthy of the grassroots mojo. There are billions of people on our

03:35

planet, and yeah, we're all different, but we also all tend to care about the same

03:38

things, like having access to drinking water that can't be lit on fire.

03:42

Grassroots movements bring individuals together to fight problems like this one.

03:46

A movement may be small and slow at first, but with time and judicious

03:49

applications of fertilizer, the movement can eventually grow into a

03:53

beautiful lawn.

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