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AP Psychology 1.2 Cognition 38 Views


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Description:

AP Psychology 1.2 Cognition. Which of the following strategies would work best for generating new ideas?

Language:
English Language

Transcript

00:00

Thank you We sneak in and here's your shmoop du

00:04

jour brought to you by bright ideas like nicolas tessler

00:08

inventing the light bulb and thomas edison taking credit for

00:11

it Thank you thomas Amy has given the job of

00:14

developing a new advertising campaign for shoes Her employer wants

00:19

the ads to be completely different from those that are

00:21

currently designed which of the following strategies would work best

00:24

for generating new ideas and hear the essential answer functional

00:28

fixing this night will amy's boss wants her in the

00:34

words of apple computers tio think different except apples already

00:38

done that so he's got to think even different er

00:42

which cognitive strategy works Best functional Fix it This is

00:46

a cognitive bias to use an object in on ly

00:48

the traditional way we use a plunger to plunge not

00:52

as a doorstop or a ceremonial headpiece fix it This

00:55

wouldn't help amy think outside the box and mental sets

00:58

are the tendency to only see solutions that have worked

01:00

before phone want charge while you blow in the charge

01:04

report that doesn't work Do it again that doesn't work

01:07

give up and buy a new phone getting stuck in

01:09

a rock won't help either and heuristics our mental shortcuts

01:12

to draw quick but sometimes false conclusions like mentally classifying

01:16

all old women as warm and grandmother early even when

01:19

summer cold and you know margaret factory Finally fixation in

01:24

the psychological sense is getting stuck usually in a stage

01:27

of development by count Adult man stuck in adolescents responds

01:31

by buying sports cars but divergent thinking Well that's basically

01:35

brainstorming coming up with a whole new set of ideas

01:38

and letting the creative juices flow which is what amy

01:41

needs So c is correct Next up we'll discuss the

01:44

bright idea of amazon prime and the not so bright 00:01:47.793 --> [endTime] idea of amazon prime day

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