Revenue Per User - RPU
Categories: Metrics
Facebook had a year with, say, $20 billion in revenue, and worldwide, it had a billion users. You'll need advanced calculus to calculate the RPU metric here. Yes, $20.
Good? Bad? Relative to what? If you ignored the 800 million users who come from very poor countries and looked only at the U.S., the RPU is way higher, obviously. You comp this number with other industries and services and muse openly about how big it could be. Like...does FB provide more than $20 a year to you? Can you even put a price on your Facebook Memories?
