Preferred Equity Redemption Stock - PERC

finance a la shmoop. what's the difference between common and preferred

shares? hmm well common versus preferred shares. the Smackdown. who would win well

in a fight near bankruptcy a financially stressed situation preferred shares win

hands-down. in the investing landscape there's a stack or priority list for who

gets paid what when. in the situation where a company is insolvent or [kid smiles and gives thumbs up]

basically goes bankrupt. that is you know nots on this storm and warm long .well in

the real world there's preferred common stock in both private companies and

sometimes in public ones . when private companies preferred is the dominant

initial investing vehicle. in public companies it's the opposite . why? well

because little tiny companies with two geeky techie kids in a garage in Palo

Alto are vastly more risky investment than those done in large public

companies like in coca-cola or Pepsi. when you buy shares of Apple today

you're buying common shares. ticker a APL this thing right here .so the priority

stack of who gets what when goes something like this- any cash left over

in a company liquidation meaning bankrupt so the auctioneers are just

selling it on eBay in parts. the first money goes to employees like we wrote a [cash in water]

paycheck. and then there's vendors and like a plumber an electrician who came

did work and never got paid for it. and then there's bank debt if there is any

collective paid next. then secondary loans from more risky than bank lenders

get paid like if venture debt is out there it's it's below bank debt. then

preferred shares get paid off in full then finally common shareholders get

paid if there's any money left over and there usually isn't. now in the hopes

dreams and whimsy of early-stage company investors called venture capitalists, all

of their companies do well grow fast and they go public. and usually at the IPO

all of the shares have preferred convert into one class of share called

common stock. and that's when things go well . that's what venture capitalist

dream about everything converts preferred becomes common, one class of [man looks excited as he holds pile of cash]

stock like a APL .but when things don't go so well it gets ugly.

well uglier. yeah alright let's walk through an example. big deal.com rates

four million bucks in venture capital. took out a 1 million dollar bank line of

credit which it fully drew down meaning actually borrowed a million dollars so

it's got five million bucks cash to working with and it has 200 grand in

builds owed to employees and vendors like Amazon Web Services Paddy's party

planning and Joe's five-second rule catering. the company is then sold as

scrap to a competitor for seven million dollars. so who gets what? well first the

employees and vendors get paid two hundred grand right off the top three

six point eight million left. then the million bucks from the bank credit line

gets paid. and if there was any BAC interest owed well that'd be in here as

well so we're down to five point eight million dollars left. then the four

million dollars of venture capital investment gets paid because it was in [equation]

preferred shares. that gets paid back to the venture guys who notably get all of

their money back even though the company did not do well. yeah so you'd ask why do

venture capital people get such a perk of getting their investment back first

the head of the common shareholders and the founders of the company? well because the

venture guys take a lot of risk and because many many many companies can't

even sell for the seven million dollars in scrap, so the four million that the

venture capital is put in often is worth well pretty much zero zilch zip. so the

investors have to be paid for the risk that they're taking when they invest

otherwise they just wouldn't invest as much and that's bad for everyone. after [investors smile]

this four million bucks is gone well they're swimming at one point eight

million dollars left and it's that amount that gets split among all the

other common shareholders. the founder owns 30% of the common at this point. so

she keeps five hundred forty grand. and the employees who had stock options and

other investors while they keep the rest. all kind of split up. in practice the

details make these transactions way way way more complex and there's lawyer

involved. sorry some term sheets from venture capitalists required that their

preferred be paid back twice before any common gets paid. so in this case the

four million dollars would have had to be eight million dollars paid back to

the venture guys before anything went to the common shareholders. there we've got [list of who gets paid what]

nothing right why would a founder take such abuse and what's called a 2x

liquidation preference? well the answer valuation. that is for a simple 1x or one

x just give us our money back and we'll move on kind of deal the valuation of

big deal com might be ten million dollars. but if the founder wants a

valuation of fifteen million dollars or more to stave off dilution from outside

investors. well she might give on key terms like liquidation preference

multiples because before the company's funded she's dreaming she's the next

Google right? and in the case of big deal commit mattered a lot. here the founder

leaves with over half a million dollars not bad for a failed company right? but

if they've negotiated for a higher valuation and the VCS had gotten a 2x [woman walks off with pile of cash]

liquidation preference well the founder would have left with nothing. the idea

here is that term sheets are complicated and there's an army of lawyers in

Silicon Valley who negotiate these things all day long. this all they do. so

I don't want to negotiate against them. got it ?there you go

common versus preferred shares. not a fair fight. check they're not even in the

same weight class. yeah all right moving on [cage fighter jumps up and down]