Pound The Pavement
Categories: Marketing
Think: Willy Loman. Sales. Hard leather shoes walking up and down the streets, carrying the salesman to his eventual death.
When you pound the pavement, you walk hard and fast to your next door-knock, hoping that the door-answerer will, in fact, want to buy your Fuller Brushes. It's a walk with purpose, a walk with pent-up anger. Its analog is a soft, gliding, smooth pavement-kissing, which is not at all the vibe of an indictment of the American Dream that you get for a pavement-pounder.
Happiness = a sale.
