Cost Per Gross Addition - CPGA

You know on Shark Tank, when they ask the entrepreneurs how much it costs them to acquire a new customer? Yeah, they don’t usually know the answer...but if they did, they would be telling the sharks their cost per gross addition.

This usually involves a look at how well marketing is going. In today’s day and age, it's more or less a question of how many old Bachelor contestants are making videos talking about the product on Instagram.