Advertised Price

Exactly as you'd expect, this is the price of a good or service that is advertised by the seller via media, conversation, price tags, etc.

Back in the day, shop owners would negotiate prices with each customer based on their sense of the client's interest, ability to pay, value the patron assigned to their wares, etc. But when Philadelphia genius John Wannamaker opened his empire of department stores in the mid-to-late 1800s, there were too many items and customers for him to train all of his sales associates in the art of haggling. So he introduced "price tags" to advertise the expected price to be received for each item in the store, thus introducing advertised prices. Of course, this practice still exists today and, just like in olden times, haggling is still an option (especially with sleazy used car salesmen).